South Philly’s most legendary cheesesteak spot is making its Jersey Shore debut — and it’s happening right on the Wildwood Boardwalk. Skinny Joey’s Cheesesteaks, the iconic South Philadelphia shop owned by the notorious Joey “Skinny Joey” Merlino, is opening a brand-new location on Magnolia Avenue in Wildwood this summer 2026. 🧀🤌
Philly Flavor Hits the Shore
If you grew up in the Philadelphia area, you already know the name. Skinny Joey Merlino is one of South Philly’s most colorful characters, and his cheesesteak shop has become a genuine destination for Philly food lovers. Now he’s bringing that Philly-style flavor straight to the Wildwood Boardwalk — and Shore visitors are going to love it.
